| ID | PROMO NAME | CATEGORY | STATUS | TIMELINE | PROMO REV $ | INCR. GP $ | MARGIN % | LIFT VS TARGET | COMPLIANCE |
|---|---|---|---|---|---|---|---|---|---|
| 1301 | Jack Daniels 2 for $20 | Liquor | Completed | Mar 09 - Mar 30 | $3,400 | +$1,240 | 41% | +84% Target: +68% |
95%
|
| 1290 | Monster Energy BOGO | Beverages | Active | Mar 10 - Apr 10 24 days left | $5,120 | +$800 | 35% | +45% Target: +40% |
100%
|
| 1285 | Frito-Lay 2 for $4 | Snacks | Active | Mar 15 - Apr 15 29 days left | $2,100 | -$150 | 15% | +12% Target: +30% |
80%
|
| 1310 | Red Bull 3 for $6 | Beverages | Scheduled | May 01 - May 31 | - | - | - | - Target: +55% | - |
Promotion exceeded breakeven hurdle by 16%.
Loss of margin on promo items was offset by high-margin affinity purchases.
| UPC | PRODUCT DESCRIPTION | BASELINE VOL | TARGET VOL | ACTUAL VOL | ACTUAL LIFT % | INCR. GP $ | OOS LOST $ | STATUS |
|---|---|---|---|---|---|---|---|---|
| 080432500101 | Jack Daniels 50ml | 850 | 1,428 | 1,610 | +89.4% | +$850.00 | $0.00 | Exceeded |
| 080432500125 | Jack Daniels 200ml | 420 | 705 | 790 | +88.0% | +$420.50 | $45.00 | Exceeded |
| 080432500149 | Jack Daniels 375ml | 210 | 352 | 230 | +9.5% | -$30.50 | $320.00 | OOS Failure |
| Promo Aggregates | 1,480 | 2,485 | 2,630 | +84.0% | +$1,240.00 | $365.00 | ||
| STORE ID | ZONE / TRADE AREA | UNITS SOLD | PROMO REVENUE $ | AVG BASKET $ | COMPLIANCE STATUS | ACTION |
|---|---|---|---|---|---|---|
| Store #160 | North Zone | 340 | $3,400.00 | $38.50 | ||
| Store #105 | East Zone | 0 | $0.00 | N/A | ZERO SCANS |